Cabanga Magazine

Zimbabwe does not have sufficient numbers of the following facilities, capable of securing consumer confidence: Online Transaction Processing Systems. By this I refer to a simple software application that allows web consumers to purchase goods or services over the Internet, without the use of bank notes. These are more transaction oriented than credit rating oriented. I know of one such innovation, through the Zimbabwe Association of Inventors. One of our members developed an electronic wallet, which is currently going under scrutiny with our Reserve Bank. This product is not a duplication of western technology, but a literal new innovation. When it passes the test, it will transform eCommerce in Zimbabwe. Online Credit Rating. We are one of the few Literate countries which have not been affected or bulldozed by Visa or Master Card, in our credit rating systems. I believe that this is a good thing because it enables the birthing of our own credit rating processing Systems. The good new...

The following are some of the many marketing misconceptions that I would like to address in this book: Websites are Marketing Expenses. This is false, because a website is an investment. We live in the days of the Google Economy, where you even earn US$ for just reserving a portion of your website for Google AdSense, and in the days of Advertising Synergies. Not many people use the Internet. This is false, because Zimbabwean urban consumers are very technology oriented. There are more literate consumers in urban centers now, who have equal access to Internet – through Internet Cafes. The Computer Population is Zimbabwe is growing, especially the Laptops, whose owners want Internet access as soon as they buy them. Websites are for Internet presence only, because we cannot implement eCommerce in Zimbabwe. This is false, because websites are for consumers not your company, hence can be used for more than just your business card. eCommerce in Zimbabwe is transforming, with a few hiccups th...