Cabanga Magazine

The Internet is only one of many platforms on which an enterprise can publicise itself. At present Websites are competing for advertising attention with Print and Television advertising content. Let us seek answers for the following questions: How much advertising material are web consumers exposed to? This helps an enterprise formulate effective marketing strategies, which involve their website. DSTV, ZTV, Billboards, Clothing Publications (Labels), Movies, Food Courts, Specific Magazines, Newspapers, just to name a few. Do webverts ™ (Website Adverts) work? It is not a matter of just advertising, but an effectiveness measurement has to be put into place. Relevance, convenience, quantity, structure, of adverts should be considered. What is so different about Webvertising ™? Marketing gurus classify Advertising methods according to emotions nowadays – Fear and Love being the two extremes. We see this on Television and in Print media. Marketers often make consumers feel as though left o...

INTRODUCTION Since the commercial inception of many Information and Communication Technologies and various business methods in Zimbabwe, consumers have been hoping for an ever increasing Quality of Service (QoS) in Information Services. This has not been the case; due to a contribution of various factors influencing the direction of growth of this industry. There are basically seven types of Information Service Points, which this paper seeks to address the audience, to shed light upon the dealings thereof. These are Websites, Directories, CDROMs, Periodics, Mobile Phones, Kiosks, and Cafes. Closely examining these will help define this industry, and point out a way forward – that’s the aim of this paper. DEFINITION Information Services can be defined as any repetitive business concept of publishing data, in any relevant format, to inform an audience, whilst achieving profitability. Please realize that in the 21st century, there are many industries which are springing up because of the ...