Cabanga Magazine

In these times of challenging economic conditions, businesses are being forced to find alternative means of communicating with stakeholders, especially customers. On the other hand, the subjects of Internet and websites are no longer painful ones as they were a few years ago. The distance between the consumer and the company is now being made shorter through websites, as more businesses in Zimbabwe are launching their businesses, products, and services on the “.CO.ZW” cyber landscape. Reaching customers, knowing their concerns over products or services provided, and ensuring return business is are the core concerns of any company, and all Business Communication is channeled into various media in order to achieve this. Without struggling for recognition or dominance, the Internet has become the fastest growing and most effective delivery channel for all Business Communication in the World, and Zimbabwe has not been an exception. Marketing, Product Delivery, and Public Relations are the ...