Cabanga Magazine

The Internet is only one of many platforms on which an enterprise can publicise itself. At present Websites are competing for advertising attention with Print and Television advertising content. Let us seek answers for the following questions: How much advertising material are web consumers exposed to? This helps an enterprise formulate effective marketing strategies, which involve their website. DSTV, ZTV, Billboards, Clothing Publications (Labels), Movies, Food Courts, Specific Magazines, Newspapers, just to name a few. Do webverts ™ (Website Adverts) work? It is not a matter of just advertising, but an effectiveness measurement has to be put into place. Relevance, convenience, quantity, structure, of adverts should be considered. What is so different about Webvertising ™? Marketing gurus classify Advertising methods according to emotions nowadays – Fear and Love being the two extremes. We see this on Television and in Print media. Marketers often make consumers feel as though left o...

Database Driven Most of them are database driven, making it difficult for each entry to be found by search engines like google.com. Most use Cold Fusion, a technology not easily accessible by Google scripts. Google uses Perl. The difference is that Perl dumps information on every query (Client Driven), yet Cold Fusion keeps everything on the server on which the query is being requested (Server Driven). What has influence these web publications • Mindsets o People only read from newspaper classifieds only. o Who would want to invest in a vibrant website? o It’s Zimbabwe anywhere! • Lack of understanding of marketing in cyberspace. • More of a presence issue, for corporate image issue. The Technologies Used Most of the websites were developed by WebDev and Design@7. WedDev is strong on Wed Development (the Database side), hence their sites have that orientation. Design@7 is strong with Graphics, hence their sites have that orientation. Some other sites were developed by small companies, ...

After publishing the book in August 2006, I have closely looked at the progress of the book, to see if it is a success in itself. To date, through the book, I have trained more than ten companies and individuals, ranging from Internet Cafes, Internet Service Providers, Web Developers, Students, Marketers, Churches, Pastors, and Entrepreneurs, who have bought a copy of the eBook. The book has sold approximately 25 copies, of which a Website, Training, and Web Consultancy have been born out of "each" Copy. I am currently working as a Consultant with Innov8 - The Motivation Company, where amongst other goals, one of them is to assist the company add on to the ".CO.ZW" sphere, two more websites and blogs, in the ".COM" sphere. Innov8 will be launching www.innov8motivation.com and www.innov8bookshop.com, in October 2007, which are transaction enabled, giving people the ability to buy books and pay for workshop online, using the eTranzact platform. One of the ot...

The Internet is only one of many platforms on which an enterprise can publicise itself. At present Websites are competing for advertising attention with Print and Television advertising content. Let us seek answers for the following questions: How much advertising material are web consumers exposed to? This helps an enterprise formulate effective marketing strategies, which involve their website. DSTV, ZTV, Billboards, Clothing Publications (Labels), Movies, Food Courts, Specific Magazines, Newspapers, just to name a few. Do webverts ™ (Website Adverts) work? It is not a matter of just advertising, but an effectiveness measurement has to be put into place. Relevance, convenience, quantity, structure, of adverts should be considered. What is so different about Webvertising ™? Marketing gurus classify Advertising methods according to emotions nowadays – Fear and Love being the two extremes. We see this on Television and in Print media. Marketers often make consumers feel as though left o...

There are five major aspects affecting consumers, which contribute to the success of eCommerce in Zimbabwe – namely Disposable Income, Literacy, Migration, Economic Instability and Technological Changes. 6.1 Disposable Income Most people spend their disposable income on commodities than unique experiences. Others have their disposable income locked up in liability promoting expenditures. This poses a challenge to eCommerce players to create more disposable income, and eventually employment, through their inventions. 6.2 Literacy The 35year and above age demographic group is the most Information and Communications Technologies illiterate; yet the bread winning group. This poses a huge challenge to eCommerce players in educating these income holders. There is however hope in the younger generation, as they are the most literate and also increasingly attaining employment. 6.3 Migration People are migrating to other nations with better living conditions. Our nation is losing an estimate of...

Fellow Entrepreneurs, there is something unique about the Zimbabwean consumer, especially on the Internet. We are a nation that has been hit with various pressures – economic, social, spiritual and political. Each time I think about the hardships in our nation, I quickly remember those of USA in the late 1920s and early 30s – the Great Depression. When it ended, USA was never the same. They went into a boom, whose fruit is still being enjoyed to date. The 21st century USA could not have been, without the souls of the early 20th century, who helped transform the nation, by consuming the products and services. There is something about consumers in times of hardships, especially those that stand firm. I believe that knowing that special thing about Zimbabwe consumers will assist you in building a successful website. Literacy Have you ever wondered why it is so easy for Zimbabweans to adapt to new technologies? Notice how mobile phones, computers, satellite equipment, and DVD equipment, ha...